Founded in 2002, Kimaya Fashions Pvt Ltd, an Indian luxury brand clothing is expanding its reach and is all set to launch a new label in the space of affordable luxury, widely known as the loan segment.
The new label would be spent on loan affordability of Indian designerwear a customer base spread across India. Currently the company is engaged in the opening of the completion of franchised outlets and the company managed.
Franklin Templeton Asset Management has expanded funding for Kimaya for this new project.
Pradip Hirani, Kimaya CEO, while talking to said they were eyeing expansion to increase their presence across India, particularly in areas where demand for designerwears interior is greater than supply. He said that the real basis of Indian consumers in this segment is not only in metros but also operates Tier-II cities like Chandigarh, Pune and Ludhiana.