The first print images from the Marni for H&M emerged online January 27, with commentators on the Fashion Spot noting the model's resemblance to British actress Imogen Poots.
Although H&M has not confirmed these claims, the leaked image -- which can be seen via fashionista.com
-- sees a fresh-faced model reclining in an elaborate printed creation
and features rich blues and purples and a Moorish setting.
It was previously announced that moviemaker Sofia Coppola
shot the print and television campaign for the Marni for H&M line
in Morocco last October. If the model in the picture is indeed Poots
then she may be the star of the eagerly anticipated video commercial.
The actress landed her first major
modeling job last year when she was announced as the new face of the
Chloé perfume franchise along with French model and actress Camille Rowe
Pourcheresse. See them in a behind-the-scenes video here http://youtu.be/XNhHblFw63g.
Designed by Marni's founder and
creative director Consuelo Castiglioni, Marni for H&M will be
available in 260 stores worldwide and online as of March 8, 2012. Sofia
Coppola's ad campaign will run online and in cinemas and television
screens worldwide.
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